{"id":3384,"date":"2020-11-18T13:21:29","date_gmt":"2020-11-18T11:21:29","guid":{"rendered":"https:\/\/10guards.com\/?p=3384"},"modified":"2020-11-22T16:35:31","modified_gmt":"2020-11-22T14:35:31","slug":"reputation-loss-how-to-survive","status":"publish","type":"post","link":"https:\/\/10guards.com\/en\/blog\/2020\/11\/18\/reputation-loss-how-to-survive\/","title":{"rendered":"Reputation Loss: How To Survive"},"content":{"rendered":"<p>The right recipe for digital disaster is to deny and ignore the importance of cybersecurity, especially in today&#8217;s reality. In recent years, many unprepared companies had to close down due to cyberattacks.<\/p>\n<p>Not a single business is safe anymore! Cybercriminals from all over the world, with different levels of expertise, are looking for opportunities. To build a cyber-resistant business, we have to put in a lot of effort, but it is worth it because the risks are too real and destructive.<\/p>\n<p>Cybersecurity is directly related to reputation management &#8211; protecting the company&#8217;s digital assets and maintaining customer loyalty. In 2019, Forrester Consulting found that almost 40% of the surveyed managers have lost business due to lack of security. After the cyber incidents, even the most loyal customers lose trust. That proves that the company&#8217;s name is one of the most valuable assets, although it is intangible. When a business is unable to protect its system, reputation losses are inevitable. Large companies are usually still able to survive the damage, but small companies rarely recover.<\/p>\n<p>The most common cyber threats that companies face today are:<\/p>\n<p>&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Phishing attacks<\/p>\n<p>&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Insider threats<\/p>\n<p>&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Ransomware<\/p>\n<p>&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Weak passwords and bad password management<\/p>\n<p>&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Data leakage from suppliers and third parties<\/p>\n<p>&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Network Attacks<\/p>\n<p>&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Vulnerabilities in applications<\/p>\n<p><strong><em>Forecasts<\/em><\/strong><\/p>\n<p>According to the PwC study, cybersecurity becomes a strategic priority, and the pandemic has contributed to it. The role and attitude towards CISO are also gradually transforming. Operational leadership is not a priority anymore.\u00a0 IT security leaders will now play a more prominent role. The main challenge is to lead cross-functional teams to create flexible, future-oriented security decisions that should support the organization&#8217;s strategic goals.<\/p>\n<p>Cybersecurity will be one of the main factors in any business decision. That may have affected the plans of 56% of respondents to increase their cyber budget in 2021. Also, 51% of respondents plan to increase the staff of their information security units next year.<\/p>","protected":false},"excerpt":{"rendered":"<p>The right recipe for digital disaster is to deny and ignore the importance of cybersecurity, especially in today&#8217;s reality. In recent years, many unprepared companies had to close down due to cyberattacks. Not a single business is safe anymore! Cybercriminals from all over the world, with different levels of expertise, are looking for opportunities. To [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":3383,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-3384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/10guards.com\/wp-content\/uploads\/reputation-loss.jpg","_links":{"self":[{"href":"https:\/\/10guards.com\/en\/wp-json\/wp\/v2\/posts\/3384","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/10guards.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/10guards.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/10guards.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/10guards.com\/en\/wp-json\/wp\/v2\/comments?post=3384"}],"version-history":[{"count":2,"href":"https:\/\/10guards.com\/en\/wp-json\/wp\/v2\/posts\/3384\/revisions"}],"predecessor-version":[{"id":3387,"href":"https:\/\/10guards.com\/en\/wp-json\/wp\/v2\/posts\/3384\/revisions\/3387"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/10guards.com\/en\/wp-json\/wp\/v2\/media\/3383"}],"wp:attachment":[{"href":"https:\/\/10guards.com\/en\/wp-json\/wp\/v2\/media?parent=3384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/10guards.com\/en\/wp-json\/wp\/v2\/categories?post=3384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/10guards.com\/en\/wp-json\/wp\/v2\/tags?post=3384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}