Many people might have already heard the Deepfake term \u2013 a technology based on artificial intelligence that allows producing fake images.<\/p>\n
In practice, Deepfake allows copying someone\u2019s look, mimics, and voice.<\/p>\n
Just imagine, in less than a year (from 2018 to 2019), the number of fake videos spread over the internet increased from 8000 to 14000.<\/p>\n
How business is related to this fact?<\/p>\n
Modern deception<\/p>\n
Released last year, a British mini-series \u201cThe Capture\u201d showed exactly how with a detailed plan and the deepfake video a person can be easily accused of a murder that he or she never committed.<\/p>\n
Apart from cinema, this technology is also used for pranking politicians and Hollywood stars.<\/p>\n
We once talked about how artificial intelligence was used by cybercriminals to steal \u00a3 200,000.<\/p>\n
The fraudsters were able to reproduce and fake the voice, timbre, and accent of a European company director.<\/p>\n
Using a phone conversation, fraudsters requested one of the director\u2019s subordinates to urgently transfer money to a specified account.<\/p>\n
Given the absolute quality of the voice reproduction, a person on the other side of the phone call truly believed fraudsters and immediately processed the transaction without any hesitation.<\/p>\n
Which business should watch out and be alert?<\/p>\n
The answer is simple \u2013 any company with financial capital can become a victim of such a sophisticated fraud attack.<\/p>\n
For example, let\u2019s take banks.<\/p>\n
These enterprises store enormous amounts of customer data (apart from the actual funds) \u2013 and obviously, a data breach compromising these assets will lead to irreversible consequences.<\/p>\n
Financial and reputational losses are inevitable.<\/p>\n
It is no wonder, banks are first to implement the latest cybersecurity solutions.<\/p>\n
In the 21st<\/sup> century, financial institutions databases store not only the passport data but also the client\u2019s picture \u2013 for identity management.<\/p>\n This solid layer of additional security can now be bypassed with the deepfake technology.<\/p>\n Although a majority of face recognition solutions today require additional motion of eyes, nodding by the user or repeating some words\/numbers – \u00a0even these measures can now be circumvented with deepfake technology.<\/p>\n Currently, image faking is mainly used for political deface or to show the face of a famous actress in a porn film – however it is only a matter of time when cybercriminals will start actively use deepfake technology to deceive businesses.<\/p>\n How to get protected?<\/p>\n The latest biometric technologies based on artificial intelligence, complemented by a certified system of recognition of alive creature (liveness detection), will give companies a chance to prevent unauthorized access to their systems and mitigate the consequences of a successful cyber attack.<\/p>\n